Visual Content can increase listener engagement, improve advertisement effectiveness, boost awareness by 63%, and increase brand recall. The Visual Radio Air Chain leverages Quu’s powerful content toolset and Nautel’s software-based Air Chain to make it easier and more affordable than ever to implement visual radio.
Quu is a marketing tool and incremental revenue driver that makes radio more dynamic and profitable. Quu’s software and services empower radio stations to publish visual programming and sales messages on vehicle dashboards with up to 4000 instances per month on average.
Why Visual Radio?
- New advertising assets to power up the sales department
- Complements and extends a station’s Digital offerings
- Improved brand recollection and campaign effectiveness for advertisers
To unlock fresh revenue potential, stations that have not historically been taking advantage of visual radio, can implement HD Radio to enable graphics. HD Radio Broadcasting is the means to bring your station’s presence and your advertiser’s brand to the auto dash board. For those broadcasters, the Nautel & Quu Visual Radio Air Chain is the easiest and most affordable path to get their station on the air with visual radio.
Easier deployment of visual content for radio
The Visual Radio Air Chain extends Nautel’s award winning software-based approach for HD Radio even further by integrating Quu and Rapid functionality directly into the transmitter with integrations that tie in studio automation. The result is a seamless software-based air chain implementation that extends from content playout through visual metadata, audio processing, HD coding and synchronization to achieve Nautel’s promise of “Just Add Audio” simplicity.
Nautel’s Software-Based Air Chain simplifies visual radio broadcasting by removing the need for costly external hardware and ensuring seamless FM and HD signal synchronization for a perfect FM-HD blend for your listeners.
Try Visual Radio In your market
North American broadcasters may be eligible for a 6 month trial of visual radio in their market. Ask your Nautel representative about the Digital Radio Test Drive.
